ONLINE MEDIA KIT

The locally owned voice
of the capital region

Wherever the story is,

our readers can count on us to deliver it quickly, accurately, and
conveniently, in print and digital formats.

The Capital Region Community

Since 1894, The Daily Gazette has been a reliable source of news and media coverage for the Capital Region. Our broad range of topics affords our readers with the most comprehensive knowledge about their communities.

The Daily Gazette team is constantly on the hunt for the most interesting stories that matter most to the people of the Capital Region and surrounding areas.

Our family owned company

is based in Schenectady, New York, and our community is as important to us as the news we report on. We always look for local opportunities to get involved.

Our team enjoys local entertainment, participates in local events, and takes advantage of everything the area has to offer.

Readership in Perspective

Daily Gazette reaches approx. 350,000 people every week.

OUR READERSHIP

Weekly Total Readership

Weekly Online Readership

Weekly Print Readership

Monthly Website Impressions

A Full Suite of
Marketing Products

The Daily Gazette offers a full suite of marketing products to achieve any goal.
Reach your desired audience anywhere with the most sophisticated targeting
options across a variety of
digital advertising channels.

Digital

The Daily Gazette can position your brand anywhere the customer goes online on desktop or mobile devices. We provide a variety of digital marketing products including: display ads appearing on our website, social media marketing, highly targeted email marketing, and throughout the web with search and display advertising. You can be sure your brand is front and center at the right time and in the right format.

 

Products:
  • SEO (Search Engine Optimization)
  • Local Business Listings clean up
  • SEM/PPC
  • Call Tracking
  • Programmatic Display web ads
  • Targeted Display Web Ads
  • Re-Marketing
  • Native Advertising
  • IP Targeting
  • Mobile Display
  • Mobile GEO Fencing
  • Mobile & Digital Coupons
  • Facebook Advertising
  • Spotify
  • Email marketing
  • Video Pre roll
  • Website Development
  • Social Media Management
  • Native /Sponsored Content
  • Daily Gazette Network Display Advertising
  • DailyGazette.com Home Page Takeover
  • Video Advertising
  • Email Newsletter
  • Proprietary Promotional Email List
  • Online Contest Management
  • CapRegion Search Optimized Directories
  • CapRegion Facebook Connection
Print

Our print advertising covers a wide array of products with hundreds of available placements for your brand message to appear. Whether you’re looking to make The Sunday Gazette, the weekly, or special event publications, we provide opportunities for you to take advantage of how and where your ads appear to our devoted readers.

Products:
  • Daily Gazette – Morning paper 7 days a week with full color
  • Modular sized ads from full pages to 1/48 th of a page.
  • Cap Region Cars – Weekly (Saturday) Automotive Section with new and used vehicles, stories and reviews.
  • Cap Region Homes -Weekly (Sunday) real estate guide with stories,  homes for sale, open houses, apartments and commercial listings.
  • Cap Region Jobs – Weekly (Sunday) section with local companies job listings, also over 1,000 jobs can be found on www.capregionjobs.com
  • Your Clifton park/Halfmoon – Weekly newspaper mailed/delivered to all subscribers and non-subscribers in 12065
  • Your Niskayuna – Weekly newspaper mailed/delivered to all subscribers and non-subscribers in 12309, 12308, 12304
  • Southern Saratoga Magazine – Glossy magazine inserted in Southern Saratoga subscribers quarterly
  • 50+ Living -inserted quarterly in the daily
  • Outlook – The gazette’s yearly look at the capital Region, inserted once a year in February
  • The Big Edition – 40 pages of specific Extra fun content
  • Spring and Fall Home Improvement
  • Spadea ads on the front and on section fronts of the paper
  • Strip ads on the front and section fronts of the paper
  • Unique shaped ads -want your ad to look like a house, we can do it.
  • Single sheet inserts – We print and insert, glossy double sided and many different sizes.
  • Front page notes – sticky double sided glossy, color, 3 x 3 inch ads on the top of the front page on the Daily or weeklies. Almost any shape available.
  • Brochures, multiple page inserts-full color glossy catalogues printed and or inserted
  • Nonprofit special sections – your special section with ads and content inserted in the Daily Gazette
  • Saratoga track events – July-Labor Day jacket around local with news and stories of Saratoga Race Track

 

Strategy

Our team of marketing professionals knows what channels drive the best results for your industry. If you haven’t figured out exactly where you want your advertising message to show, no problem! The Daily Gazette can implement full-scale strategies for you to maximize the effectiveness of your ad budget.

Commercial Printing

The Gazette can print any size newsprint from broadsheet to tabloid.

Call Center

Let Our Staff be Your Staff. CapRegion Results is a multifaceted contact center that offers a variety of calling services crafted to your specific needs. We will work with you to develop a cost effective program that will maximize results for your business.

Products:
  • New Start Acquisitions
  • Lead Generation
  • Collections
  • Appointment Setting

SIGNATURE EVENTS

Join the locally owned
voice of the capital region!

518-374-4141

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© 2017 The Daily Gazette

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